• WisBusiness

Monday, June 27, 2011

 3:44 PM 

Jadin says Wisconsin marketing budget beefed up

WASHINGTON - Wisconsin in past years has done almost nothing to market its state to attract businesses – and that will change dramatically this year, Wisconsin’s top business and trade official told a small gathering on Capitol Hill Monday.

"Last year, Wisconsin spent $22,000 marketing itself,’’ Wisconsin Economic Development Corporation CEO Paul Jadin told a group preparing to attend this year’s BIO International. “We’re preparing to spend between $5 million and $10 million.’’

The old Commerce Department’s budget was $50 million, he said. The new WEDC’s budget will be nearly double that – and the new agency will no longer have the regulatory duties of the former Commerce Department, freeing it up to focus on business development, entrepreneurship and innovation.

“We’re going to be engaged in a lot of areas the old Commerce Department was not able to do,’’ he said.

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